Vibe Group approached us to turn the impossible into possible: position themselves as the top IT staffing and consulting agency. They needed a program update: a branding campaign representing who they and their four niche brands are. Because technology cannot shape the future alone and Vibe Group’s pioneering spirit makes them modern day heroes, the idea that creating the future is an attitude was embedded in our brains. Creating all the campaign executions that followed was as simple as running a script.
The visuals use real employees, bringing the company value of authenticity full circle while the disruptive typography is inspired by lines of code.
Surrealistic collage reflects the duality of the IT specialists for the niche brands which ties it in with the brand video.
Every Vibe employee has a warrior’s spirit, captured in the lighting resembling both warpaint and the company’s logo.
The niche brands are presented using colors specific to them.
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