The TVC campaign ‘Vind de Ware’ for Open32 is part of a complete 360 approach with various media, including online ads, in-store material, shop windows, social ads and translations to online video. The campaign for Open32 is unique in a way that targeting is focused on various audiences, online as well as in TV, but with exactly the same message: Vind de Ware, which translates to Find the One.
The concept of the campaign is about a man and woman who is apparently looking for the 'one'. However, the 'one' turns out not to be a person, but a jacket from the OPEN32 collection.
OPEN32 has a large presence in the Netherlands with 70 stores. Many people know the brand, but not everyone is familiar with the jacket range. That's why it's time for the Dutch to get acquainted with OPEN32 by introducing their extensive multi-brand jacket collection to the public.
The “Vind de Ware” campaign is simultaneously rolled out on multiple online digital platforms (Tik Tok, Instagram, Facebook & Youtube). And therefore making the campaign, truly a 360 experience and increasing engagement across the board.
Making the campaign come to life on Open32 own online channels: Flirt Creativity created and developed a distinctive and
unique online user experience with a ‘look and feel’ within the Magento 2 environment of the existing Open32 webshop.
Open 32 has a multichannel approach but is centered around their stores. So let’s make Brick & Mortar stand out, shall we? Visualizing our campaign instore with images and graphic elements of our fall campaign: “Vind the Ware”. Making it easy for the
Open32 customer, to find “The One”.
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