St. Ape
Only a few are genius
What started as a dream is now a label with its own flagship store in the heart of Amsterdam. ST. APE is one of a genius few, but so is FLIRT, so we were entrusted to create the branding and production of the entire label, from APE - Z. From there, a visual and verbal style around the concept of salvation was (re)born as well as a divine way to interpret clothing: couture-à-porter.
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Couture-à-porter combines the unique qualities of couture with the accessibility of pret-à-porter fashion. FLIRT concepted and produced this photoshoot which later appeared on billboards around the city, increasing visibility for the brand.
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Simple, sleek, and sophisticated.
We translated the qualities of ST. APE’s customers into a look on the website they can relate with.
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