The TVC campaign ‘Vind de Ware’ for Open32 is part of a complete 360 approach with various media, including online ads, in-store material, shop windows, social ads and translations to online video. The campaign for Open32 is unique in a way that targeting is focused on various audiences, online as well as in TV, but with exactly the same message: Vind de Ware, which translates to Find the One.
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The “Vind de Ware” campaign is simultaneously rolled out on multiple online digital platforms (Tik Tok, Instagram, Facebook & Youtube). And therefore making the campaign, truly a 360 experience and increasing engagement across the board.
Making the campaign come to life on Open32 own online channels: Flirt Creativity created and developed a distinctive and
unique online user experience with a ‘look and feel’ within the Magento 2 environment of the existing Open32 webshop.
Open 32 has a multichannel approach but is centered around their stores. So let’s make Brick & Mortar stand out, shall we? Visualizing our campaign instore with images and graphic elements of our fall campaign: “Vind the Ware”. Making it easy for the
Open32 customer, to find “The One”.
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