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DFS

Heartcraft for everyday

We crafted a new brand positioning for DFS Banken, introducing them to the Netherlands. Since we live in a world where clone-like products are made daily, we lose the human aspect of our everyday products. Yet for over 45 years DFS artisans have made sofas by hand, therefore, heart. From this, Heartcrafted for Everyday was born, and we executed a launch campaign including a video, graphic visuals, and brand manual.

To sit cozily on top of the Dutch market we had to launch with a strong message. So as a sofa brand we told people “Don’t Get a Sofa”. Because passion and handcraft together don’t make a sofa: they make a lovenest, the best seats in the house for the game, an animal playground, and more. The sofa is the center of our homes and so much more than a piece of furniture so we treated it as such.

don't get a sofa

Get a lovenest

 dfs logo

Get a photo studio

Get front row stadium seats

Get a mess

Get a comfy place

The Dutch have a strong eye for design so we gave the previous DFS branding a refurbishment. The grid background element uses the geometry of a living room with a DFS sofa as the central element, much like it is at home

The Dutch have a strong eye for design so we gave the previous DFS branding a refurbishment. The grid background element uses the geometry of a living room with a DFS sofa as the central element, much like it is at home

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Amersfoort

Krommestraat 70
3811 CD Amersfoort
The Netherlands

Amsterdam

Rokin 75
1012 KL Amsterdam
The Netherlands

CC: 66285550 | VAT: NL856480046B01
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