Deliverables: Campaign concept, art direction, video, post-production, social edits
Whilst working closely with O’Neill on their visual communication and brand identity, we also worked tirelessly to ensure that the brand’s video content was in-keeping with the style we defined.
The climax of this effort (so far) is the campaign video for the autumn/winter 2019 season. By staying true to our core belief that summer is more than just a season, it’s a feeling on the inside, Flirt Creativity developed a concept of a fun-seeker gang and their restless chase for summer, sunny vibes, and adventure.
By showing the sun seekers, wave tamers and snow warriors rushing through snowy mountains and city backdrops, we promoted living a life less boring. The visuals, together with the energizing script, music treatment and post-production work we worked on has resulted in a video that shows O’Neill once again as the original Californian lifestyle brand.
“IT’S ALWAYS SUMMER ON THE INSIDE”
P.S. Keep an eye out on the work we are creating for spring/summer 2020.