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ROC

EXPERIMENT

Concept | Production | Technical Implementation

The lines between online and offline are blurring. So are the way Gen Z lives, plays and studies. For them, navigating a hyperconnected world is second nature. So, how can a traditional institution like ROC Midden Nederland college be seen as attractive and innovative by their target group? How can they generate interest amongst students and communicate their campus and courses in a way that doesn’t require students to make the physical trip to open days?

Not content with doing things the normal way, we created a concept for a video that would answer the client’s brief through gamification and a gripping storyline set in the school.

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