Governmental trainee company NewPublic wanted to be seen differently, with a younger identity that could speak to the new generation of young, aspiring professionals. They wanted to break free from old stereotypes of the type of people who are undertaking these life paths and shine some well-needed attention to the impact they have.close
By creating a powerful script and teaming it with a conceptual style treatment that played on retro design references, we took our vision from a-z in all elements, including styling, set design, music, script and sound design.
The most compelling thing about this project is that we also used real students as the heroes of our video and photography, therefore placing them as the real heroes of NewPublic.
The result? A set of assets for the website and a re-imagined company video that put a new spotlight on the company to ensure they can carry on pioneering tomorrow.