MBO Amersfoort is a school which needed to adapt to Covid-19 and the change of situation during the intelligent lockdown. After noticing that fewer students were subscribing to the next school year and knowing they could not host physical open days, they needed support in reaching out to the target group and attract them to sign up.close
After being quarantined and forced to stay at home, students realised that once the boredom set in and they uploaded their umpteenth TikTok, school wasn’t all that bad.
Students who were bored of being at home? Sounds very strange, right? With this wee realized you have to be careful what you wish for, but also that you never really know what you will miss once you don’t have it.
This led us to the campaign name and supporting hashtag Future is now #bringiton.
We were determined to show that MBO Amersfoort were ready for the future and all that needed to happen was for the students to step up to the challenge and bring it on!
It was time to dare them to stop being bored and stuck in a YouTube funnel. It was time for them to invest in their future.
The modern retro design, with futuristic design details was instantly appealing to the target group. Not only that, but the contrast between showing extremely bored people and telling potential students to act now caught attention after being showcased on online banners, the client’s website and OOH posters.