One of the world’s leading denim brands approached us to create the FW17 footwear campaign, to be featured in-store and online. With little creative restriction but a limited budget, we set about creating something simple yet recognizable as G-Star.close
The concept for the campaign was born after several creative meetings and working closely together with the brand’s creative director, Aitor Troup, and Thecla Schaeffer, CMD.
The result utilised our network of creatives across the industry to execute a production in Amsterdam that communicated an urban lifestyle with clean shots and thoughtful styling.
Responsible for everything from concept, casting, production and post-production, together with photographer Karen Rosetzky we utilised our in-house team to deliver the entire project. In addition to the main video and photography selection, we also produced several social media edits to gain exposure for the campaign on Instagram and Facebook.