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G-STAR

FOOTWEAR CAMPAIGN

Concept | Photography | Video | Graphic design

One of the world’s leading denim brands approached us to create the FW17 footwear campaign, to be featured in-store and online. With little creative restriction but a limited budget, we set about creating something simple yet recognizable as G-Star.

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IDEA

The concept for the campaign was born after several creative meetings and working closely together with the brand’s creative director, Aitor Troup, and Thecla Schaeffer, CMD.

The result utilised our network of creatives across the industry to execute a production in Amsterdam that communicated an urban lifestyle with clean shots and thoughtful styling.

EXECUTION

Responsible for everything from concept, casting, production and post-production, together with photographer Karen Rosetzky we utilised our in-house team to deliver the entire project. In addition to the main video and photography selection, we also produced several social media edits to gain exposure for the campaign on Instagram and Facebook.

IT'S PERFECT Fashion Is Our Code - Image 1
IT'S PERFECT Fashion Is Our Code - Image 2
MBO The Future Is Now - Image 4
MBO The Future Is Now - Image 5
MBO The Future Is Now - Image 6
IT'S PERFECT Fashion Is Our Code - Image 3
IT'S PERFECT Fashion Is Our Code - Image 3
IT'S PERFECT Fashion Is Our Code - Image 6
ROC MIDDEN NEDERLAND Experiment - Image 4
ROC MIDDEN NEDERLAND Experiment - Image 4
IT'S PERFECT Fashion Is Our Code - Image 3
IT'S PERFECT Fashion Is Our Code - Image 6