DFS

HEARTCRAFTED FOR EVERYDAY

Concept | TV Campaign | Video | Photography

Leaders in the sofa and home furniture industry with high levels of brand awareness in the United Kingdom, DFS wanted to make the same connection with the Dutch market but needed some help in making that ‘click’ with a new consumer. Making a connection with a product purely through sales tactics couldn’t work, for us it had to be with a story and an emotion that would connect the consumer to the brand.

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