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DFS

HEARTCRAFTED FOR EVERYDAY

Concept | TV Campaign | Video | Photography

Leaders in the sofa and home furniture industry with high levels of brand awareness in the United Kingdom, DFS wanted to make the same connection with the Dutch market but needed some help in making that ‘click’ with a new consumer. Making a connection with a product purely through sales tactics couldn’t work, for us it had to be with a story and an emotion that would connect the consumer to the brand.

IDEA

Our inspiration came from all the stories and emotions that happen around a sofa; the waves of feelings, the close moments, the shallow breaths and euphoric cheers. The sofa became the hero of everyday life.

We realized that DFS was not simply making sofas, they were crafting a place that would play a significant role in all of our lives. A place where you could feel more every day.

DFS, Heartcrafted for Everyday.

EXECUTION

The bold and modern design which used some retro digital details had stopping power on posters throughout the schools. The launch of the campaign was also aligned with MBO Amersfoort’s annual ‘kennisfestival’, with a stand-up comedian doing the kick-off to huge success which ensured the client was more secure for the future.

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